Acceptable use

This policy applies to the motions you run, the audiences you approve and what your agents do in your name. It forms part of the terms.

It carries more weight on this product than on most, because what you are buying is the ability to contact people at scale by email and telephone. Most of what follows is not about protecting the platform — it is about the people your motions will reach.

Contact people without a lawful basis for that channel in their market. The platform enforces the consent states it can read; having a basis in the first place is yours.

Contact anybody who has objected, opted out or asked you to stop, through any channel or any motion.

Disable or circumvent AI identification on calls, including by instructing an agent to deny being an AI if asked.

Call outside configured hours, exceed attempt caps, or work around a suppression list by loading the same contact under a different record.

Record a call where you do not have a basis to record it, or suppress a required notice.

Impersonate a person, or present an agent's output as having come from a named individual who did not review it.

Claim a prior relationship, a prior conversation or a referral that did not happen.

Make claims about your products or prices outside your own approved content, or configure approved content you know to be false.

Work around a commercial authority limit — routing a discount through a channel that does not check it, for example. The limit is the policy, and circumventing it is a breach whether or not it succeeds.

Build a profile of an individual you would not be prepared to show them, or use engagement data to assess a person rather than a process.

Monitor your own team. Using engagement records or response timings to build a surveillance record of an individual is a breach, and the product deliberately provides no tooling for it.

Attempt to reach another organisation's data, or to probe the platform outside the responsible disclosure process.

Approve audiences you have actually looked at. An audience approved without reading its conditions is how a motion reaches people nobody intended.

Keep them narrow. The platform will let you build a large audience and the commercial results almost always argue for a smaller one, quite apart from the policy question.

You may not place instructions in replies, attachments, event payloads or connected content intended to change how an agent behaves — yours or anybody else's. That content is treated as data by design, and attempting it is a breach regardless of whether it works.

We would rather tell you about a problem than suspend an account, because suspending a revenue platform stops a business process mid-flight. Where we can, we will contact you first.

Where there is active harm to the people being contacted, we may pause the motions responsible first and tell you immediately afterwards. We will pause the specific motions rather than your account wherever that is enough.