Revenue motions
Stop managing sequences. Start managing revenue motions.
9 motions most businesses already run informally — usually in somebody's head, inconsistently, and with the follow-up step missing. Each arrives with a commercial goal, a qualification bar, an agent with bounded authority and a named human owner.
Inbound lead follow-up
Every enquiry gets a reply within minutes, including at the weekend.
A qualified meeting, or a clear disqualificationProposal follow-up
Notice when a proposal is being read, and when it has gone quiet.
A decision, either wayDormant lead reactivation
Restart conversations that stopped for reasons that have expired.
A live conversation againLost opportunity recovery
Return to deals lost on timing, at the right time.
A qualified meeting before their incumbent renewsOutbound prospecting
Approach a defined audience, consistently, inside the rules.
A qualified conversationCustomer expansion
Offer the second service, but only when the first one is going well.
A conversation about the second serviceContract renewal
Open the renewal conversation early, when it is still about scope.
A renewal agreed before the final monthEvent follow-up
Follow up everybody you met, within a day, while they remember you.
A follow-up meetingCustomer newsletter
Stay in front of customers who have not heard from you in months.
Website returns and enquiries that become opportunitiesOr describe your own
A commercial goal, in one sentence.
Describe what you are trying to grow. The platform proposes the audience, the channels, the qualification bar, what the agent may decide and what comes to a person — and you correct what is wrong, which is faster than building it.
- A sequence is complete when it has sent. A motion is complete when revenue arrived.
- Eleven decisions, all visible before anything runs
- The agent's authority is part of the definition, not a setting elsewhere
- A named human owner, required — motions do not run unowned
What are you trying to grow?
We want to sell annual maintenance contracts to hotels in Valencia and Alicante.
Hotel Maintenance Growth Motion
Audience
Hotels50+ roomsValencia and Alicante
Goal
A qualified meeting
Channels
Email · AI phone
Qualified means
Decision maker identified
Contract renewal within 6 months
The agent may
Standard pricing only
A person handles
Pricing negotiation
Contract terms
Custom requirements
Accountable owner
Senior Account Executive
Make sure every opportunity gets a next action.
Let AI handle the repetitive engagement, keep follow-up moving, and bring your team in when a customer needs a real conversation.
Agents identify themselves on every call · Nothing commits without you · [email protected]