Revenue motion
Outbound that does not embarrass you.
A tightly defined audience, a specific reason for contacting each one, strict attempt caps and a hard stop at anything resembling a commitment. This is the motion most capable of doing damage, so it carries the most limits — and the audience definition is the work.
The motion, defined.
Audience
Companies matching an explicitly defined profile, within your service area
Offer
An introduction and a specific, relevant reason to talk
Goal
A qualified conversation
Channels, in order
Email first → A call only where the contact's consent state and region permit it
Success condition
A qualified conversation, or the prospect removed from the audience
Accountable owner
Commercial Director
Who does what.
Shown exactly as the review screen shows it before the motion launches. You can change any of it except the last list — those are refused to every agent on every plan.
The agent does this, unattended
- Contact a maximum of three times, then stop permanently
- Personalise from something true about that company
- Qualify on the recorded bar
- Record and honour every refusal
A person does this
- Approve the audience before anything sends
- Take every conversation that becomes real
- Review what the agent actually sent, in the first fortnight
Qualified means
- Whether they have the problem
- Whether they are the size you serve
- Whether there is any timeline at all
The agent can never
- Contact anybody whose consent state does not permit it
- Exceed three attempts
- Contact outside calling hours in the contact's own timezone
- Claim a prior relationship that does not exist
Make sure every opportunity gets a next action.
Let AI handle the repetitive engagement, keep follow-up moving, and bring your team in when a customer needs a real conversation.
Agents identify themselves on every call · Nothing commits without you · [email protected]