Revenue motions
Eleven decisions, on one screen.
Audience, offer, goal, channels, playbook, agent, human owner, qualification rules, commercial authority, escalations and a success condition. You see all eleven before it runs, because that screen is where you accept the commercial risk.
Goal, stated in money or meetings
“€100k of new annual revenue” or “a qualified meeting”. Not “build awareness” — a goal you cannot fail is a goal you cannot learn from.
Qualification, written down
Decision maker identified, renewal within six months, property count above ten. The bar is explicit, so “qualified” means the same thing to the agent, the salesperson and the forecast.
Channels in order, not in parallel
Email first, then a call if intent rises. A motion that fires every channel at once is a motion that will get you blocked.
A success condition that ends it
Motions stop. A motion with no end condition becomes a permanent background process that nobody reviews and everybody blames.
Revenue motions
The rest of this area.
A commercial goal, with everything needed to execute it.
Audience builder
Describe who you mean. Check the conditions it produced.
Sales playbooks
Your best sales process, usable by people and agents alike.
Adaptive sequences
They change when the customer does.
Lifecycle engagement
One commercial context, from first visit to renewal.
Multilingual engagement
One motion, several languages, the same commitments.
Make sure every opportunity gets a next action.
Let AI handle the repetitive engagement, keep follow-up moving, and bring your team in when a customer needs a real conversation.
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