Website & advertising
Which campaign produced customers, not leads.
Connecting your advertising accounts keeps the acquisition source attached to the opportunity, which is what allows a collected payment to be traced back to the campaign that started it. This is the loop that ends the argument between marketing and sales.
What connects
Your advertising accounts, read through their APIs.
What crosses the boundary
- Into the platform: campaign, ad group and source for each acquired contact, plus spend.
- Out of the platform: nothing. Conversions are not written back unless you enable it.
- Never: changes to campaigns, budgets, creative or targeting.
What this makes possible
- Keeps the campaign and the search term attached to the opportunity
- Lets revenue collected be attributed back to the advert that started it
- Shows which campaigns produce customers who pay, not just leads who enquire
Setting it up
- 1Authorise a read-only connection to the advertising accounts.
- 2Confirm how acquisition source is captured on your site.
- 3Decide whether collected revenue is reported back as a conversion.
Permissions
Read campaign structure, source attribution and spend. We do not request permission to change a campaign, a budget or any targeting — this platform does not manage advertising.
Where it stops
Attribution is partial and the pages say so. Somebody who saw an advert, thought about it for three weeks and then typed your name into a search engine is not reliably traceable, and the honest treatment is to show untraceable revenue as untraceable rather than distributing it. This connection also does not manage or optimise advertising; it reads it.
Website & advertising
Others in this category.
Make sure every opportunity gets a next action.
Let AI handle the repetitive engagement, keep follow-up moving, and bring your team in when a customer needs a real conversation.
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