Website & advertising
The expansion argument the customer is already making.
For software and subscription businesses, usage is the earliest and most honest commercial signal there is. An account at the limits of its plan is making the expansion case itself; one that has stopped logging in is making a different case entirely.
What connects
Your product analytics or usage platform, through its API.
What crosses the boundary
- Into the platform: aggregated usage, adoption and activity by account and period.
- Out of the platform: nothing.
- Never: individual behavioural records without a consent state that permits it.
What this makes possible
- Evidences an expansion case from the customer's own behaviour
- Surfaces accounts whose usage dropped before a renewal
- Separates a quiet account from a departing one
Setting it up
- 1Authorise a read-only connection.
- 2Confirm which usage metrics indicate commercial need.
- 3Map usage accounts to customer records.
Permissions
Read-only and aggregated at account level. Individual-level data requires a permitting consent state, and an absent state is treated as a refusal.
Where it stops
Usage evidences a need; it does not establish one. An account at its plan limit may be about to leave rather than about to upgrade, and the platform shows the signal rather than concluding. Aggregated by default, and the mapping between usage accounts and customer records is only as good as you make it — unmapped usage is reported as unmapped rather than guessed.
Website & advertising
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