Website & advertising
The signal that makes a next action worth acting on.
Which pages somebody read, how often, and whether they returned. This is the single connection that most improves the quality of a next action — “visited pricing twice yesterday” is the difference between a reason and a guess.
What connects
Your website analytics or behavioural platform, through its API.
What crosses the boundary
- Into the platform: page views, return visits and session context, subject to the visitor's consent state.
- Out of the platform: nothing.
- Never: individual behavioural data where consent does not permit identifying the visitor.
What this makes possible
- Explains why now — the reason a contact is at the top of the list today
- Escalates a sequence from email to a call when intent rises
- Surfaces dormant customers who have quietly started looking again
Setting it up
- 1Authorise a read-only connection.
- 2Confirm which pages count as commercial intent.
- 3Confirm the consent categories that gate identification.
Permissions
Read-only. Individual-level behaviour requires a consent state that permits it; an absent or unreadable state is treated as a refusal, and there is no setting that makes it permit.
Where it stops
Identifying a visitor as a known contact depends entirely on their consent state, and where that is absent the platform sees aggregate behaviour only — which is the correct outcome, not a degraded one. It also cannot tell you why somebody read a page. Four visits to pricing is a fact; what it means is a judgement, and the platform proposes rather than concludes.
Website & advertising
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